Behatar Tarika ... Behatareen Swaad
About Us
A Story of Legacy and Luxury
The SPJ Royal
In the heart of India’s ancient spice routes, where kings traded in gold and emperors sought the rarest flavors for their courts, a secret blend was born – a recipe passed not through books, but whispered from one master to another.
This was no ordinary refreshment. It was a symbol of hospitality, pride, and taste. A preparation crafted with sun-dried areca nut, pure catechu, handpicked edible lime, gold-grade saffron, Mysore sandalwood essence, and a rich bouquet of oriental spices and natural aromas – each ingredient chosen for its purity and prestige.
For generations, this blend remained hidden, reserved only for the privileged few. Until now!
Our blend revives this royal tradition in its truest form – free from artificial fillers, made with respect for the craft, and delivered with an aroma that speaks of nostalgia, elegance, and indulgence.
It’s more than a mouth freshener
- It’s heritage in a pouch
- A moment of culture you carry in your pocket
- A whiff of royalty, anytime, anywhere
A legacy you don’t chew - you experience it
What Makes SPJ Royal Special
Crafted for the Senses. Inspired by Royalty.
Long before modern flavors filled the air, there was a scent that defined elegance – a taste that followed festivals, weddings, and quiet moments after a hearty meal. It was the signature of tradition.
A blend not mass-made, but crafted with care, using only what nature gave in its purest form.
NATURAL TOBACCO & SUN DRIED ARECA
CATECHU
EDIBLE LIME
NATURAL SAFFRON / NATURAL SAFFRON OIL
NATURAL SANDAL WOOD / NATURAL SANDAL WOOD OIL
NATURAL SPICES & FLAVORS
This wasn’t just the perfect blend. It was a ritual. A celebration. A signature of class. Today, that forgotten tradition is reborn – bold, fragrant, and pure. We bring you a modern blend that honors heritage, yet speaks to today.
No shortcuts. No artificial gimmicks.
Only a rich, slow-aged blend that turns every moment into something extraordinary. Whether after a fine meal or between meetings – this is your pause of perfection.
Contact Us
We’re here to answer any questions.